The 7 Stories EVERY Sales Rep Needs To Tell

The best features, benefits, bells, and whistles, are meaningless until YOU bring it all to life!

These 7 stories will help you do it MORE effectively!

We All Sound The Same!

How do you and I stand out in a world of "me too" sales reps?

We tell our story in a way that we're anything but a "me too" sales rep!

On Thursday, October 11th, at 11:30 am EST, I'm going to share 7 very specific types of stories you need to have in your sales arsenal.

These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called "a decision".

Here's what you'll gain by joining us;

  • The 7 Frameworks For Compelling Stories.
  • The 7 Sales Stories.
  • The 5 Things That Add Credibility To Your Stories.
  • The Technique I Use To Remember EVERY Story In My Arsenal.
  • How To Use Stories When You Prospect.
  • How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend 
  • How To Use Stories To Sell Change In An Organization
  • How To Captivate Your Prospect With Your Delivery.
  • How To Leverage The "Theme and Variation" Tactic.


Thursday, October 11th, at 11:30 am EST.

Can't Make It Then?

Sign up anyway and I'll send you the webinar replay. View it whenever you'd like!

What Do You Get?

(1) 90 Minute Webinar


How Much?


Click HERE to join us and/or to receive the webinar replay.

My "Story"

A long time ago, in a sales cubicle far, far away …  

Actually, my story begins way before that!  

I saultarted in sales at the ripe old age of 7, selling necklaces to hippies in my neighborhood. I even hired another kid and gave him a territory. Badass, right?  

From there, I was that kid who sold comic books in day camp, bubble gum in middle school, and then started a successful guitar lesson business by the time I was 17! I sold it when I was 20 for $7 million. Not really, but it felt pretty cool writing that!  

The summer I was supposed to get a 'real job' – to pay for my end of college – I grew my hair and played guitar in a local metal band.  

My father wasn't having any of that. He promptly told me, "You're coming to work for me" as a manufacturer's rep selling to the graphic arts industry.  

So I cut my hair went to work for a bald marine named Des Castain who did something for me I'll never forget.  

He fought me tooth and nail for me to make something of my life and more specifically …  

He saw the light in me long before I saw in myself.  

When I finally applied myself, I discovered that I was actually pretty damn good at selling but …  

I became so good that I decided I didn't need to learn anymore, and I certainly didn't need to keep hunting for new business.  

I became arrogant after inheriting the business and within a few short years, I lost everything …  

My business …  

And both of my cars.  

The next thing you know, I'm working nights to pay off $60,000 in debt!  

It took me the better part of a decade to rebuild my life, but I did it and I became a humble student of sales in the process. I also became a way better human being but I'll deny that if you ever bring it up.  

As fate would have it, I ended up reinventing myself while working for top companies like Jani-King, Dale Carnegie and a billion-dollar-a-year printing company, Consolidated Graphics but …  

It wasn't enough!  

So in 2011, I left my cushy job as a Vice President, emptied 3 bank accounts, and started Castain Training Systems!  

And that ballsy move has given me the honor of training over 20,000 sales reps, sales leaders and business owners to sell more.  

I guess I should mention that I've been featured in Selling Power Magazine, Success Magazine and Forbes.  

When I'm not doing my 'Wax on – Wax off' bit with the sales profession …  

I'm hanging out with the hot chick who was in my 12th grade music class (it's cool, we're married – happily I might add – since 1988) …  

My three kids – who aren't so little anymore – 23, 21, and 19 …  

My dog, a rambunctious chick named "Allie" …  

And, I'm still playing my guitar and wondering if there's a market for old, fat, bald guys.  

Oh, and I never forgot the part of the story where my dad saw the light in me before I saw it in myself.  

It's that level of dedication that's enabled me to work with some of the top companies in the world.  

But that's my 'story' and …  

I'm super anxious to hear yours!

— Paul Castain

The 7 Stories EVERY Sales Rep Needs To Tell! 

Join us on Thursday, October 11th, at 11:30 am EST.

Can't Join Us Live?

Sign up anyway and I'll send you the webinar replay, worksheets, etc!