IBM released a study where they found that 97% of all cold calls never result in an appointment. LeapJob was less optimistic and found that number to bemore like 98%!
Sounds pretty grim, no?
While you could easily point your finger at cold calling, and even jump on the bandwagon that feels the cold call is dead, a lot of it has to do with the person making those calls.
I know, Ouch!
But let's be completely honest;
Most sales reps weren't properly trained to leverage the phone.
They know they're supposed to research but don't know WHAT they should be looking for.
There are also those who spend either no time researching or way too much time.
There are those who don't know how to warm up the call by leveraging additional forms of outreach. You do know that you're allowed to do that, right?
Many reps don't know how to craft an "objection resistant dialogue" and either end up "winging it" or sounding like they're reading from a script.
They don't turn the call into a "visit" because they're too busy spewing a "sales pitch".
They fail to capture interest during the first 8 seconds of a cold call, and get ushered quickly off the phone. The same can be said with the emails they're sending in that they lose the recipient's interest in the first sentence or two.
They don't know how to handle the typical objections in a way that doesn't sound cheesy or cliched, or that redirects the conversation back to asking for the appointment.
They either don't leave a voicemail message or worse yet, they leave one that's typical and reeks of "me too". And to be completely blunt, they leave a voice mail that results in disregard and DELETE! Kind of like those emails they've been sending too!
They don't know how to make the phone PART of a bigger communication plan that includes OTHER forms of outreach.
That's why I thought it might be time to offer a special, 2 session, online sales course;
Starting May 4th, at 11:30 am EST, we're going to regain control of your cold calls!
Here's the plan;
Session I (May 4th, 11:30 am EST)
*30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
*How to research quickly and efficiently so it doesn't become your life's work.
*33 ways to approach a potential client.
*Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as "Becoming a pain in the ass".
*15 email templates that get opened, read and responded to.
Session II (May 11th, 11:30 am EST
*How to craft an objection resistant dialogue that gets their attention from "Hello". I'm also going to send you a template you can IMMEDIATELY apply.
*How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
*A 3 step formula for responding to 95% of the objections you get on a regular basis.
*A simple formula to generate, at least, 3 new phone appointments, each week!
*4 types of voice mails that will capture the recipient's attention. I'm also going to send you the templates.
Go at your own pace!
Join us for each session "live" or wait for the replay and review when the timing is more convenient for you. Review each 90 minute session in its entirety or break each session up into smaller increments. I won't tell anyone!
Optional Coaching Call Upgrade
Add a 30 minute coaching call where we can work through your, specific opening statements, objections etc. We can do this via phone or Skype.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
Webinar replay after each session. View it whenever you'd like over the next 60 days.
15 email templates
1 opening statement template
4 voicemail templates
A reinforcement email after each session with additional ideas.
What’s The Investment?
$199 for the two sessions and if you'd like to upgrade and get a 30 minute, 1 on 1 coaching session, we'll call it an even $299.
Click HERE if you only want to enroll for the 2 session online course.
Click HERE if you'd like to enroll in the 2 session online course AND the 30 minute coaching session upgrade!