Why is it so difficult to get a decision maker's attention?

There's a good reason for it and you won't like it!

Decision makers have been exposed to thousands of calls, voicemails, emails, and LinkedIn messaging, and guess what;

I'm willing to bet that your cold calls, emails, and LinkedIn messaging sound identical to ALL the other messaging your prospects have been receiving, so;

Why bother to hear you out when they know what's coming next?

In your defense, you (hopefully) have tried to change things up but;

More often than not, you stare at your computer screen trying desperately to create something different, effective, and that ultimately will;

Get you in front of your dream client.

How's that working out for you?

I created our new prospecting program to save you time and the heartache of developing fresh prospecting tactics through trial and error.

There's even a cool FREEBIE that I'm including so read on!

It's going to save you a ton of time because;

I'm including 50 templates from email, to cold call openers, to LinkedIn, and;

25 ChatGPT prompts so you can join us in the 21st century!

Here's a brief overview of the pre-recorded sessions;

How To Create An Effective Prospecting Plan

  • How To Get (And Keep) Prospecting On The Calendar Even When You're Crazy Busy
  • How To Dramatically Increase Your Sales Productivity
  • How To Add Another 16-32 Selling Days Each Year WITHOUT Putting In Overtime
  • Creating An Effective "Money Hours/11:30 Plan"
  • The 3 Obstacles To Your Sales Success and The Remedy To Get You Back On Track

20 Ways To Find (And Create) Sales Opportunities

  • 10 Places Where Reps Forget To Look For Opportunities
  • An Incredibly Counterintuitive Place To Hunt For Business
  • How To Triple Your Referrals
  • How To Find Decision Makers With The Urgency To Buy NOW

Meticulous Pre-Call Planning

  • How To Do Your "Homework" WITHOUT Falling Into The Research Vortex
  • The 4 Things You Should "Google"
  • A Website You've Probably Aren't Using That Should Be Included In Your Research

How To Avoid and Overcome Phone Objections

  • 10 Cold Call Openers That Can Dramatically Reduce Phone Objections
  • 5 Phrases To Avoid At All Costs
  • How To Master The Art Of The "Pattern Interrupt"
  • The 3-Step Objection Buster Formula
  • How To Respond To Typical Stalls ("Send Me Your Info", "Call Back Next Month", Etc.)
  • How To Respond To Typical Objections ("Not Interested", "Already Have A Vendor", "No Time", "No Budget"

10 Email Tactics That Will Get A Decision Maker's Attention

  • The 3-Touch “Promise” Sequence (Plus 3 templates)
  • 14 Ways To Establish Credibility (Plus 5 Templates)
  • The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
  • 2 Types Of Referral Emails (Plus 2 Templates)
  • The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

How To Generate MORE Opportunities Via LinkedIn

  • Why posting lots of content on LinkedIn can be a HUGE waste of time
  • How to use LinkedIn Polls as a lead generation tool
  • How to leverage “LinkedIn Trigger Events” that are right in front of you every day
  • The 3 Touch LinkedIn Sequence and the extended 12-month communication plan. Plus a shitton of templates
  • How to dramatically increase your response rates and set more appointments via LinkedIn
  • How to use ChatGPT to save time and improve the quality of your messaging

The 8 Tactics To Use When Potential Clients AREN'T Returning Your Calls

  • The "Prove It To Me BEFORE I Speak With You" Sequence With 5 Email Templates
  • The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
  • The "Ghosting Repellant" Tactic With Email Template
  • Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call
  • Two Ways To Use "Multi-Threading" To Get In The Door And Stay There  

How To Prospect With ChatGPT As Your Sidekick

  • How To Use AI To Target Your ICP (Ideal Customer Profile)
  • Creating a Hyper-Personalized Multi-Channel Prospecting Sequence with ChatGPT
  • Customizing Your Cold Calls, Voicemails, Emails, and LinkedIn Templates Like a Pro – Your Style, Your Voice
  • 25 ChatGPT Prompts That Will Supercharge Your Prospecting Game

FREE BONUS SESSION: How To Prospect More Creatively (Available AFTER 9-14-24)

  • The “If You’re Not First, You’re Last” Mini-Campaign With Instructions and 3 Templates.
  • The “New Guy/Girl” Mini-Campaign With Instructions And 3 Templates.
  • The “Take A Chance” Mini-Campaign With Instructions and 3 Templates
  • The “3 Meme” Mini-Campaign With Instructions and 3 Templates.
  • The “Analogy” Mini-Campaign With Instructions and 2 Different Variations.
  • The “Proof Is In The Pudding Campaign” With Instructions and 2 Templates
  • The “Monopoly On Ideas” Campaign With Instructions and 2 Templates
  • The Credibility Tactic Orum Is Using
  • The “Seeding” and “Shock and Awe” Approaches
  • How Todd Uses The “Landing Page” Tactic To Get The Decision Maker’s Attention

What's Included?

(8) 60-75 Minute Pre-Recorded Training Modules

(1) Bonus Session: How To Prospect More Creatively (Available AFTER 9-14-24)

75+ Actionable Tips and Tactics

10 Cold Call Openers Templates

Objection Buster Templates With Suggested Responses

30 Cold Email and LinkedIn Templates

12 Months LinkedIn Cadence

18 Creative Prospecting Templates

7 Creative Prospecting Mini-Campaigns

"Prove It To Me BEFORE I Meet With You" Sequence With Templates

25 ChatGPT Prompts For Sales Reps

Email Support For Any Course Related Questions

How Much?

$399

Click HERE To Gain Access $399

Questions?

Please feel free to email your questions to paul@yoursalesplaybook.com

"I started working with Paul because I didn’t want to figure out sales the hard way; I needed a mentor to quickly advance me toward mastery. That he did, and more. Paul’s advice and suggestions made an immediate impact on both my confidence and my business success. He’s armed me with so many tips and suggestions; I still haven’t been able to pursue them all! Paul is much, much more than a sales coach; he’s a friend, an agent, a mentor, an editor, and a life coach. He’s a pleasure to work with and is not afraid to tell you what you need to hear."

George Henderson, 1Marksman

"His use of cadence and pacing to adapt to a new normal is brilliant. I highly recommend him and his service. In a world full of “trainers” Paul stands out as a real pro. Investing in his knowledge and expertise will provide"

Kevin Saunders, President, KGS Studios

— Kevin Saunders, President KGS Studios

"I was a part of Paul's training and learned a ton of selling techniques. This morning I used one of the tactics on someone who never responded to me. Within 15 minutes I had a response and a next step!"

Scott Lowe, Tele-Technologies

Meet Paul.

Paul Castain has over 30 years of "in the trenches" experience and has trained over 70,000 sales reps, sales leaders, and business owners to sell more!

Before launching Castain Training Systems in 2011, Paul served as a Vice President of Sales Enablement at Consolidated Graphics and vice President Of Corporate Training Solutions at Dale Carnegie Training. He was ranked 12th worldwide (out of 375 SDRs) for Jani-King International.

He has been featured in Selling Power Magazine, Success Magazine, and Forbes!

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